Growing Larger – Fabletics

Fabletics is a company that is owned by Kate Hudson. She has a clothing line that she is selling, and it is doing very well. Her clothing is for workout times, but women also like to wear the outfits to do their errands too. The designs are unique and colorful. They are made very well, and easy to care for. The prices are just right, and women are loving what she has created for them, and they are loyal customers to her.

 

She uses online marketing to get her share of the business, and so far, she is able to compete against big companies like Amazon.com. In order to save on costs, Kate Hudson uses the reverse showroom model for her physical stores. This means that she doesn’t use much space, and she does not stock it fully. She has items in the small stores in order to garner interest, but most of the ordering takes place over the Internet to save on space, and therefore, save money overall for her.

 

She has a club that her customers can join. The club is free for women to join, and they will receive items on a monthly basis that they might be interested in purchasing. These items are picked from the information that is gained about the women online about their likes and dislikes. That is how Kate Hudson picks what clothing items to send to their homes. Once they decided if they like them or not, they have the choice to purchase them or send them back. It is a very good way to do business, and women lover the convenience that it gives to them. They don’t have to leave their homes in order to shop, and find just the right items for them. They make the most of the experience.

 

Women love her designs, and they are proving it all the time by how much they are purchasing them. They also give them away as gifts to women that they think might like the clothing too. It is a great success for Kate Hudson, and she will continue to create even more designs for her customers, and she intends to stay as successful as she is, and continue to grow her business. All in all, she did a great job in showing how she can stand up against competitors, and give then public what they are looking for. She is happy with her clothing line and physical stores, and so are the women that love to shop with her. They are continuing to buy her designs, and they can’t wait to see what she comes up with next.

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