Trends go faster than ever in the modern world. Companies must be prepared to catch trends as soon as they happen. Company officials must also be prepared to create trends. Intelligent marketers like Doe Deere know that the modern world never stops even for a moment. The second a trend hits the runways of Paris, New York or Milan, the public wants to be right there with the designer. As the head of her own cosmetics company, her life and career have been about the use of trends. She is someone who helps capture them for her millions of fans on Instagram. She’s also someone who helps create trends that others can also follow. Her ability to do both at the same time has helped her create one of the most beloved brands on the market today.
Looking At The Market
Looking at the market is not always easy. Many marketing gurus are aware that spotting the difference between a momentary hint and greater trends is not always easy. This is a skill that Doe Deere has learned to master very well. She began her career in the industry over a decade ago. At the time, the net was well established but e-commerce was not always there for people looking for it. She quickly realized the power of the net. Her work let her to sell items online via a highly popular marketing auction outlet. It was this early success that helped her realize something important. She knew that the power of net to sell cosmetics had not been seen. She also knew that she could fill a niche and fill it very well.
The Creation of Lime Crime
Lime Crime was her first venture into the world of cosmetics. As she looked around her, she noted that so many retailers were selling the same products both in stores and online. She thought to herself that she could and should do better. She knew there was a market for something different. As she studied the market, the world of color and color in the use of cosmetics captured her heart and her attention. She could not only catch makeup trends. She knew she could actually help set them as well. This is when she started to realize the full power of her own insights and ideas.
Fairy Tales and Makeup
As Deere created makeup, she realized she also wanted to live to certain ideals. She wanted her makeup to catch trends related to color and she wanted to help tell a story. She knew that she could do both. She also knew that she could continue to study the market and come up with new ideas going forward. Her initial decision to found Lime Crime in the first place gave her purpose and a sense of amazing self confident. She quickly found her voice and a sense of authority. She’s seen wonderful growth since those early days. She and her devoted staff continue to look to help create makeup trends.
Visit https://www.limecrime.com/about/ to learn more.